IMI Association Executives

09/02/2026

Nobody joins for a login.

They don't sign up just for a password, a portal, or a member directory.

They join to solve a problem. The join to grow, belong, and to move forward.

The tools matter, but they're not the reason.

Your potential new members are looking for transformation.

If you lead with how their lives will be better after joining, the value of membership will be clear.

08/26/2026

Members join for outcomes.

They're not just looking for another webinar or discount. Those are helpful, but what they really want to know is will this help me grow, connect, and succeed.

Thriving associations understand: Your members are the hero. Your association is the guide who helps them win. Does your website or your marketing reflect how you will help them succeed?

So before your next campaign, ask one question: What outcome are we helping our members reach?

08/26/2026

Congratulations to the Property Records Industry Association on the successful Annual Conference in Buffalo, NY! This amazing event could not be possible without the many passionate volunteers who are dedicated to this vibrant, GROWING community.

IMI is proud to be the full-service association management partner for PRIA!

First day of the Annual Conference! We are thrilled to have our first group this morning taking a tour of the Erie County clerk’s Office. Looking forward to a great conference!!

08/21/2026

Membership growth often starts with clarity.

If board members can't consistently explain why someone should join your association, prospective members may struggle to see the value too.

This week, try a simple exercise:

Ask each board member to answer this question in 30 seconds or less:

"Why should someone join our association?"

If the answers are wildly different, it may be time to revisit your value proposition.

Clarity is one of the most powerful membership growth tools you have.

Ready to clarify your membership value? Contact us today.

08/20/2026

from our 40th Anniversary Celebration! In April, the IMI team gathered together from all corners of the country to celebrate being the trusted nonprofit partner since 1986.

As part of IMI's 40th Anniversary Celebration, we've been highlighting the amazing teams at IMI that make us great. This week we're featuring the IMI Leadership Team.

Running a nonprofit board comes with real challenges from shifting priorities, tight budgets, volunteer turnover, and more. Our Leadership Team has spent decades helping boards navigate exactly those challenges, so our clients can stay focused on their mission instead of getting stuck in the weeds.

Here's to the team behind the team ... and to 40 more years of showing up for the associations we serve.

The IMI Leadership Team is:
Lee Bryan Charak, CAE
April Knight-Odolinski
Rachel Owen
Michael Thomas
Sabrina Hunt
Clinton Owens
Linda Owens, CAE

08/19/2026

Delivered! 📦Thanks to our incredible IMI community, we dropped off a car full of school supplies for Crayons2Calculators to help Durham County students start the year strong.

So many of you shopped the wishlist, shipped items to IMI, and helped us gather everything before the deadline — and it made a real difference. Every glue stick, notebook, and pack of crayons is now on its way to a classroom that needs it.

Thank you for showing up for local students. This is what community looks like!

DPS Foundation

08/05/2026

Please welcome to the IMI team Mackenzie Blithe! Mackenzie is a communications professional with a background in non-profit marketing, specializing in inclusive storytelling, strategic communications, and creative design. Recognized for excellence in press release writing and social media management, she is excited to use her skills to support the goals of IMI's non-profit clients!

07/23/2026

Most nonprofits and associations talk about what they offer.
✅ Events
✅ Resources
✅ Education
✅ Networking
But your prospective members are likely asking a different question: "How will my life or work be better if I join?"

People don't join associations because they want more benefits. They join because they're trying to solve a problem, achieve a goal, build connections, grow their careers, or make a bigger impact.

To strengthen your messaging, stop leading with benefits. Start talking about outcomes.

We're continuing our educational series on strengthening your member value proposition. If your nonprofit is ready to grow, check out the rest of this series!

07/17/2026

Help us stock local classrooms! ✏️The new school year is right around the corner, and we're teaming up with Crayons2Calculators to make sure Durham County students start strong.
Want to help? It's easy:
🛒 Shop the Amazon Wishlist → https://www.amazon.com/hz/wishlist/ls/1VT7G3LBJFXVY?ref_=wl_share
📦 Ship items to IMI — we'll gather everything and deliver it to the collection site for you.
📅 Deadline: All items must arrive by August 12.
Every glue stick, notebook, and pack of crayons makes a difference for a student walking into class ready to learn. Thank you for helping us give back! 💙
DPS Foundation

07/10/2026

"How will my life or work be better if I join?" Although they may not actually say this outloud, this is the real question most potential members are asking.

People don't join associations because they want access to more benefits. They join because they're trying to solve a problem, achieve a goal, build connections, grow their careers, or make a bigger impact.

That's why the strongest member value propositions focus less on what the association provides and more on the transformation members experience.

Today we're exploring a simple but powerful shift: Stop leading with benefits and start leading with outcomes.

➡️ Swipe through to discover the real reason members join associations