01/09/2026
✨ The Campaign of the summer is… Rolex ✨
A century deserves a celebration worthy of the big screen and that's exactly what Rolex delivered This summer, with a four-minute long-form film created exclusively for cinema. The campaign held a Titanium spot for The Odyssey, one of the biggest blockbusters of the year.
Amandine Van Den Heuvel (Media & PR Coordinator, Rolex): "In the world of watchmaking, Rolex pays tribute to the Oyster, the revolutionary waterproof case that launched a century of horological progress. Created in 1926, this iconic innovation opened a new era, combining modernity, reliability and performance in the service of human achievement. A hundred years after its creation, the Oyster still embodies Rolex's pioneering spirit and its ongoing pursuit of excellence. Screened in cinemas, this campaign brings that story to the big screen and celebrates the evocative power of an icon whose story continues to reinvent itself. "
Congratulations to Rolex and Amandine Van Den Heuvel.
Special thanks to Florent Alexandre
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