02/27/2026
The hardest thing to restart isn’t a projector. It’s a habit.
Our screens are dark right now. And while we work on reopening, I keep thinking about what really brings a theater back to life.
It’s not the building.
It’s not the equipment.
It’s the habit of going.
There’s a film coming in March called Project Hail Mary starring Ryan Gosling. It’s big-screen science fiction. Not a sequel. Not a superhero installment. A smart, original-feeling story with a lot of early buzz.
If we want theaters — ours included — to come back strong, movies like this need to succeed on the big screen.
We’ve seen what happens when the right movie hits at the right moment. Barbie and Oppenheimer didn’t just sell tickets. They turned going to the movies into an event again.
Maybe this can be another one of those moments.
So here’s our small request.
Go see Project Hail Mary in a theater. Any theater. Support the experience.
Save your receipt.
If and when we reopen, bring proof that you saw it, and your popcorn is on us.
Not because popcorn changes the world.
But because habits do.
When the movie opens, we’ll host a discussion thread right here so we can talk about it together — like we used to in the lobby.
Because movie culture doesn’t live on a couch.
It lives in a room.