But you've got to get it tailored, targeted, and told. Everyone knows video is a great medium for reach and impact, but it can be costly to produce, and finding the right film partner is a challenge. The excitement of starting a video campaign ends too often with a sinking feeling as you watch the result of all your efforts and think, "It's just not what I hoped it would be." And if you don't have
your messaging just right, it's time and money wasted. This year a unique collaboration is changing how video for social good is being produced. We've joined forces with a major film festival to connect you to professionals who are eager to get your message out and know how to do it well. But you need more than just great connections. You've got to discover the power behind your story and how to use it to get your message out into the world in a way that delivers the return you want. Storytelling is powerful. It can reach deep into the psyche, shake loose decades of encrusted thinking, and resonate within the cells of a body to electrify action. Is your story ready? Can your story scale change? We tap into wisdom grounded in experience, but are equally attentive and responsive to the constantly changing needs in this dynamic and emerging sector. Above all, we believe in the people we work with and their capacity to make a difference in the lives of others.
