At The Riviera Cinema, Powered by Emagine, we are dedicated to making your movie going experience luxurious, entertaining, and memorable with our vast array of theatre amenities. Emagine operates theatres with a combined 24,500 seats and 208 screens. Emagine has led the way in bringing luxury theatres to the metropolitan Detroit market. Emagine enjoys the honor and distinction of being named “Best
Movie Theatre” for several years running by the Detroit Free Press, the Detroit News, and WDIV television. Emagine is a recognized innovator in the theatrical exhibition industry having been the first theatre chain in the world to convert to 100% digital projection. In 1997, Cinema Hollywood (now Emagine Birch Run) was the first theatre in Michigan to open with all stadium seating. Emagine was the first to introduce 4K projection to the Detroit market and it boasted three of the first 100 Dolby Atmos® immersive sound systems deployed worldwide. On December 15, 2017, Emagine began operating the largest movie screen in the State of Michigan with the opening of its Super EMAX auditorium (featuring laser projection technology) at its megaplex in Novi, Michigan. Paul Glantz, Chairman of Emagine Entertainment, has been interviewed on CNN concerning his views and opinions on the operation of luxury theatres. and 7-time BET Award-winning and Grammy® nominated superstar Big Sean (Sean Anderson), announced their joint venture agreement to develop, Sean Anderson Theatre, powered by Emagine, a world class cinematic and live music entertainment center in Detroit (and potentially at other sites around the U.S., as well. The new partnership is actively scouting prospective sites in Detroit with the goal of opening in Detroit by early 2020. Emagine’s luxury experience incorporates not only reclining chairs but also gourmet snacks, reserved seating, in-seat service and other upscale amenities such as valet parking. All Emagine theatres offer adult patrons the option of enjoying their favorite cocktail, beer or wine while concurrently maintaining a genteel and welcoming environment for families. Emagine Entertainment has an excellent management team that maintains a high standard of customer service and a fastidious attention to cleanliness in its theatres. Emagine’s management has established themselves as recognized leaders in quality and in providing their guests with the best possible movie-going experience.
