06/11/2025
I worked inside the BBC long enough to see patterns repeat. During every crisis, instead of facing the substance of the problem, senior leaders at Broadcasting House reached for the same comfort line: “If no one likes us, that means we’re doing something right.” It sounded clever in a meeting room, but the message beneath it was disturbing.
The BBC tried to position itself above the conflict, treating criticism from any side as proof of balance. That approach strips the work of purpose. It suggests journalism is not about truth or accountability, but about surviving the storm by pleasing everyone just enough to keep moving. And with this an important lesson is forgot « When you stand for nothing, you can fall for anything »
Inside the BBC building, campaigns were launched to contain the damage. « Call it out ». Posters changed. Phrases changed. But the culture did not.
One example is the slogan “trust is earned.” Anyone who has spent time with a therapist or done real work on relationships will recognise how manipulative that language can be when power is uneven. In abusive relationships, it becomes a tool to demand loyalty while withholding transparency. Applied inside a newsroom, the question becomes who is expected to earn trust from whom. Is it the public, who come forward at great personal risk? Or the institution, which holds the platform and the power to shape how they are seen.
The result of this mindset has been painful to watch. The BBC’s perpetual crises are not unfortunate mistakes. They are the outcome of a philosophy that elevates detachment above humanity. When distance becomes the only virtue, those closest to the story are pushed out.
The BBC has a long history and a deep responsibility. But responsibility cannot be met with slogans, denial or a belief that critaicism itself is proof of success. If an organisation truly wants the trust of the public, it begins by naming what it stands for, not by pretending that standing nowhere is the safest place to be.