Participants are selected through the various partner organisations. Besides the presentation of projects at its co-production market, CineMart organises Rotterdam Lab, a five-day training workshop for promising emerging producers from all over the world. The aim of Rotterdam Lab is to provide emerging professionals with the means to build and develop and international network. Providing confidence and skills to navigate the world of international film financing, sales and distribution, Rotterdam Lab offers a place to over 60 producers from over 24 countries. Over the past few years, Rotterdam Lab has expanded steadily, with more producers from more different regions participating each year. The results of the Rotterdam Lab programme have been spectacular: many selected producers have returned to CineMart, and films by former Rotterdam Lab participants have been selected for different sections in the programme of IFFR. Moreover, by bringing together a mix of producers from all around the world, the Rotterdam Lab has also generated many alluring international co-productions. CineMart shares its extended international network with sales agents, distributors, filmmakers, producers and other film industry professionals with Rotterdam Lab. It has built up many strategic alliances over these past years with training organisations, funding bodies, film agencies, festivals and markets in order to be able to support the Rotterdam Lab participants throughout the year and not just for the five days in Rotterdam.
