LA PAC

La Pac is an advertising films production company. Home to creative directors. www.pac.fr

La Pac is a group producing audiovisual content, specialising in commercials. Since its creation in 1972, La Pac is the most rewarded french company from different international festivals, including Le Festival de Cannes (65 Lions, Le Grand Prix and La Palme d'or). While diversifying its activities according to the evolution of the market, La Pac remained faithful to its basic principles: creativi

ty, artistic added value and professional ethics. With its specialized subsidiaries, La Pac has today developed a vertical structure in order to answer to all the professions of production : post production, sound studio, 3D studio, production of web content, web animation, credits, TV singles.

21/08/2026

🍒 Damien Chazelle directs Julia Roberts for Lancôme’s La Vie Est Belle Very Cherry.  CLIENT —
Global Brand President - Vania Lacascade
Marketing Directors & Managers - Maxime Scheyen () · Morgan Cros () · Esther Munoz () · Clémentine Petrucci () · Jessica Luret (.luret)
Deputy General Manager Global Communications & Image - Manon Ergin
Global Deputy General Manager - Pauline Maynard 
AGENCY —
Chief Creative Officers - Jasmine Loignon · David Soussan () · Marie-Eve Schoettl ()
Creative Director - F***y Buratto
Executive Creative Producer - Séverine Collandre ()
Copywriter - Vincent Piveteau (.piveteau)
Art Supervisor - Gautier Renault ()
Art Director - Armandina Giroto (.grt)
Account Managers - Élodie Poulier (elodiepoulier) · Margot Dufour ()
Digital Director - Mathieu Brelière ()
BTS Photographer - Élodie Daguin () 
PRODUCTION - /
Director - Damien Chazelle
Production Companies - LA PAC () · Superprime Paris ()
Executive Producers - Jérôme Denis () · Laragh Stewart ()
Director of Photography - Lol Crawley ()
Production Designer - Mark Connell ()
Talent - Julia Roberts ()
Hairstylist - Serge Normant ()
Makeup Artist - Genevieve Herr ()
Stylist - Elizabeth Stewart () 
POST-PRODUCTION
Head of Post - Laurence Lelong (.lelong)
Post Production - Mathematic (.tv)
Lead Post Production - Claire Ruszniewski
Post Producers - Nicolas Bianchi · Noa Valadoux
Editors - Tianès Montasser () · Quentin Flornoy ()
Color Grading - Matt Wallach ()
Flame Artist - Samuel Roux ()

14/08/2026

3 Shortlists Berlin Commercial Festival for SEVENTEEN DAYS.

A raw descent into addiction, technology, power and the quiet violence of modern life.

So happy to see Emile Rafael & Joe Connor recognised for this one. A deeply personal collaboration that grew from music, poetry and two creative minds pushing each other further.

16/07/2026

🙌 Absurdist. Precise. Entirely his own.

Jesse James McElroy builds worlds where set design is a language and casting is an art form. From surrealist comedy to choreographed chaos — his work makes the absurd feel inevitable.

Awarded at Cannes Lions, D&AD and the Webby Awards, he has worked with global brands including McDonald’s, Volkswagen, Kellogg’s and Unilever.

Welcome to La PAC, 🤝

17/06/2026

Claire Arnold steps inside the Extreme Routine of for x

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CREDITS
Director
DP
Art Director
Stylist
Hair
MU
EP
Senior Producer .soft.gay
Editor
Music

Condé Nast
VP Global Creative
Senior Creative Director
Sr Editor
Director, P&A
Sr. Account Director .kaminsky.brown
Director Global Creative Strategy
Global Director, Brand Marketing
Director, Post Production Evan Brenner
Post Production Supervisor
Production Coordinator John Club

EP .woottum
EP
Post Laurence Lelong
Line Producer Agathe Dutercq

1st AC Asia Abbatangelo
2nd AC Emmanuelle Vivier
Gaffer Philippe Leroy
Best boy Fabien Adeline
Sound engineer Ludovic Lasserre
Unit Manager Matthieu Foltyn
PA Lassana Lestin

Church Edit
Post Producer
EP NY
EP LA/HoP

Sound Mix Cesar Haliwa
Color

04/06/2026

La Pac, Marcel agency and the visionary directing duo ABCDCD have joined forces with a bold and hybrid approach for DS and a limited edition with Sarah Lavoine. Car shots and cast performance live-action on a parking lot in a south of France while Light team crafted stunning digital urban Parisian scenes enhanced by Gaussian Splatting technology, traditional 3D simulation techniques, and advanced AI integration.
Innovation meets style.

Directed by
Client :
Agency :
Production company : .tv / LAPAC
DOP:
LA PAC CEO:
Deputy Manager :
LA PAC EP:

PRODUCTION SERVICES - ALL IN FILMS
Production Coordinator:
Line Producer : , .laget
1er AD :
2nde AD :
1er AC :
Prodution Manager :
Gaffer : bastien.garcia.gaffer
Key Grip :
Art Director : ,
Stylist : june.lilu ,
Hair & Make-Up : mathilesicre.mua

POST-PRODUCTION
La PAC Head Post-Production: .lelong
La PAC Post Producer: Kim Walling-Phoung
Assistante Post Producer :
Editors: Hugo Berron
Color Grading: / /
Flame Artist :
STUDIO LIGHT VFX
Producer: Yvon Rauber
VFX supervisor: Etienne Salancon
Assets: Loris Francisco, Stuart Rowbottom,
Nicolas Polyte
CG supervisor: Ludovic Schocron, Raphaël Bot-Gartner
FX: Pierre Carvin
Compositing: Jean Curitas, Hadi Abou Ghazale , Marie Barallon, Georgi Nikolov, Florian Roger, Adam Roslanowski, Jimmy Fovet, Alessandro Favale
CG generalists: Thomas Ruiz, Lucas Damour CFX: Yann Landry
FX supervisor:
Rigging supervisor: Cyril Gibaud

21/05/2026

Matt is a multi-disciplinary visual artist whose works spans films, live-performances, music videos, experimental documentary, creative direction and curation. He began his practice in the 2010s, creating transgressive short films, publishing projects and ongoing collaborations with idiosyncratic and visionary icons.  
Central to his practice is storytelling & emotion, which he employs as a framework for investigating contemporary notions of intimacy.
His sixth book revisits a decade of work, transforming an archive of experimental films into an intimate exploration of desire. He is actually working on a feature film.

Welcome ! 🔥

12/05/2026

Hunter Hornof at the Danish Pavilion - Venise Art Biennale 2026.

A special thank you to Maja Malou Lyse and DIS - Lauren Boyle, Solomon Chase, Marco Roso, and David Toto - for this collaboration.

Hunter Hornof are represented by @2001.artprod

16/04/2026

♣️ “Three Worlds, One Playground”. Inspired by the golden age of Hollywood, directed by the AB/CD/CD duo, produced by LaPac, this cinematic piece captures the electrifying moment of triumph in all its forms: the winning poker hand, the game-changing goal, the glory of the podium at a trotting or thoroughbred race.

“We’ve built our business on ideas. Our thing has always been storytelling, comedy with those little visual touches that are our secret. Here, it was fantastic—the idea just came naturally. From the very first minutes, everyone was on the same page: same vision, same enthusiasm—all that was left was to move in. AB/CD/CD, full-service solutions for any situation: events, relocations, major shows; call LA/PAC, and we’ll be right there! »
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CRÉDITS

Director :

/

Marketing, Product and e-Commerce Director : Olivier Pribile
e-Commerce Director : Quentin Etievant
Offers, Services and Innovation Director : Stéphane Auffret
Campaigns and Communications Manager : Sophie Andréani
Advertising Manager : Agathe Begard

AGENCY : .paris

Creative Director : Alexander Kaltchev
Art Director:
Copywriter :
TV Producer :
Post producer :
Vice-President : Vincent Léorat
Consulting Director : Marine Blachere
Account Director : Luca Dugaro
Group Head : Sybille Riaublanc
Head of Sound : Marine Cremer
Sound Producers : Cédric Boit /
Press Relations Director :

PRODUCTION : LA PAC
Director of Photography :
1st AD : Silvia Esquiel
Production :
Producer :
Production Director :
Production Coordinator : Virginie Lempereur�Production Designer : Rodo Fernandez Siffredi
Post producer : .lelong
Editor : Vincent Fleischmann
Production service :
Local Producer : Norbert Phelut

POST-PRODUCTION : .exp

VFX supervisor : Patrick Bennar / Franck Lambertz
Post-producers : cec_hub / Nicolas Huguet
Colorist : Jean Clément Soret

09/04/2026

Elora’s work lies at the intersection of documentary and contemporary auteur cinema. Her contemplative visual style captures a raw, intimate energy in projects such as festival-selected Oikonomia and her work on Bardot, showcased at the 2025 Cannes Film Festival.

This versatile craft brings a poetic lens to luxury advertising through collaborations with global houses such as Orient-Express, Marine Serre, Thom Browne, and L’Oréal.

As a director, her next cinema steps : she is developing a series with Lacoste, a sci-fi series and a full length movie. And for advertising ? See what’s coming with La Pac !

Welcome ! ✨

Adresse

26 Rue Edouard Lockroy
Paris
75011

Site Web

http://www.pac.fr/

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