09/06/2026
For their latest campaign ahead of the World Cup, New Balance and Stone Island pay tribute to the aesthetics and spirit of 1990s football culture.
The campaign is fronted by, among others, Endrick , player for Olympique Lyonnais - OL .
A big thank you to 15th Day for their trust.
Production campany : 15th Day
Director / photographer : Bolade Banjo
Directors agent : Tom Glindon
Art Director : Anthony Konigbagbe
Production designer : Bon Walsh
Costume designer : Desiree Laidler
Executive producer : Alex Ayodele Otele
Producer : Ella Kenny
DOP : Fraser Rigg
French crew :
French production company : Plus de prod
Production manager : Chevret Jérémie
Production coordinator : Malorie Yvorel
PA : Thomas Burgun et Valentin Courel
1st AD : Bérengère Archambault
1st AC : Maxime Kieken
2nd AC : Ayoub Imam
DIT : Kévin Pusceddu
VFX Supervisor : Jérémie Maillard
Gaffer : Bruno Seguer
Sparks : Maxime Filhol, Quentin Cardot
Key grip : Thibault Lagarde
Grip : Lou Jacquet
Art director : Emma Perret
Assistant art director : Noe Girerd
Wardrobe : Valérie Chevret
Make-up and hair : Alexia Boizet
Barber : Jose Wellington Nogueira Dos Santos
1st photo assistant : Christian Bragg
2nd photo assistant : Arnold Manillier
Digital operator : François Guyon
Body double : Joseph Chevret
Studio : Spark Studio
