08/25/2026
Your brand doesn’t have a content problem. It has a casting problem.
Six roles to cast from. Internally: execs, subject matter experts, your own marketing team. Externally: professional creators, customers, partners. Nobody needs all six. It’s a resource list, not a checklist.
Why now? Because creator marketing worked. Budgets grew 171% in 2025. Microsoft moved 90% of its creative budget to creators making content for Microsoft’s own channels.
And trust travels through people, not logos. When someone who DISTRUSTS a brand sees a creator they follow vouch for them, 60% would trust or consider trusting that company. Influencers have actual influence. Who would’ve thought.
Just getting started?
Cast 3 types of people for your content. One person on your team who already makes video. One customer who likes you enough to say so on camera. One micro creator who gets real engagement.
Swipe for the full breakdown. Save this for the next time someone asks who’s going to be on video.
Insights from the stage at Social Fresh 2026, NYC.
