BROKE LA FANS: We will not be returning this spring.
In April of 2010, a group of 20 somethings took an art-potluck pipe-dream and launched a crazy event called “BROKECHELLA” at the Airliner in Lincoln Heights, where over 500 people packed the house. BROKECHELLA grew into a yearly labor of love that churned out not only great tunes, art, food, booze and new friendships, but a real and sustaining community. Years later we became BROKE LA, and transformed year after year into a multi stage, art-filled festival showcasing hundreds of artists and thousands of fans. Our mission was simple: we wanted to support new artists of all kinds by giving them as large of a platform as we could give them, and we wanted to make an awesome, homegrown festival that we could all afford to go to. We wanted to turn the word “BROKE” from meaning how much money you had to a reclaimed word to celebrate artists and fans making it--whatever it is- happen against all the odds.
BROKE LA has been a defining part of our team’s creative lives over the last near-decade, and in caring for it so much, we realize it’s time that we take a step back and re-calibrate. In short: the festival landscape, events in Los Angeles, and our lives have all changed so much since we started. Unless we can give our loyal and vibrant community the true BROKE party we all know and love, with our mission and resources intact, we agree it just wouldn't be right.
So, BROKE LA won’t be back this year, and we’re not sure what will happen in the future. What we do know is that we wanted to take this opportunity to thank all of you, sincerely, from the bottom of our hearts, for playing, for making art, for buying a ticket and buying a beer, for adopting a dog, for registering to vote, for sponsoring, for tweeting and sharing and inviting, for giving feedback when we needed it, for volunteering and picking up trash and giving hugs and dancing with headsets on after 18 hour days, to the early emails we get every fall that start with “I was wondering when submissions will open this year, I’ve got a band/act/comedy set/small business/ etc…”
BROKE LA gave us our favorite bands and artists, and our best friends. For so many of us, it’s a huge part of what we’ll one day affectionately call “our youth.” Thank you for being with us along the way as we built out our Broke Dream, and here’s to everyone out there making dope stuff.