Main Course Films

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Main Course Films

A Sydney-based bespoke film production company specialising in combining today’s cutting-edge technical innovation with the classic craft of filmmaking

10/07/2026

Apple Immersive Video (AIV) to 4K! Downconverting AIV to non- immersive or “normal” film formats has theoretically been possible, but until now, we hadn’t actually seen it done as a true format conversion. That is, the same AIV film, but downconverted into a traditional cinematic format - AIV pictures and ASAF sound - which has been a far more complex process than expected.

One of the biggest challenges with AIV is that the full experience requires a relatively niche way to watch. What we wanted to explore for business clients in particular was whether the film itself could be accessible across all formats.

Over the past year, we’ve been working on a way to take our AIV documentary Thé Fine Dining Bakery and create a complete 4K Scope, 7.1 surround version from the same AIV edit.

It’s not the same experience, but we can finally make the film available to people to watch on screens they already own, with an experience as close as possible to the full AIV one.

We spoke to Mike Seymour and fxguide about the process and the results.

Ben Allan Acs Csi

09/10/2026

“The Dobos Connection” was the world’s first Apple Immersive Drama that was shot on the URSA Cine Immersive camera. You can watch the brand new fully remastered version only on Fovii plus behind the scenes spatial video and stills.

09/09/2026

Our Apple Immersive Documentary “Thé Fine Dining Bakery” with the wonderful Master Pattissier Christopher Thé launches today on the new prestige Apple Immersive streaming platform Fovii. Watch on the Apple Vision Pro.

HEARTHE — Cake Shop & Café

05/22/2026

Is Apple Immersive Video (AIV) really so different and why does it matter?
Isn’t AIV just VR?
Why can’t we shoot AIV on existing 3D cameras?
Isn’t spatial video the same as AIV?
Why are other 3D stereoscopic formats which can play inside the Vision Pro not AIV?

People have been trying to figure out what AIV is and why it’s so different, but explanations often get increasingly technical and harder to understand.

The truth is much simpler because AIV isn’t film or just another iteration of VR.

AIV is different, and the difference isn’t incremental - but it’s these differences that make it so exciting as a new format and as the next evolution of filmmaking.

I’ve restructured some of what Ben Allan Acs Csi and I presented to the Masters students at AFTRS earlier this week, and put these together with the results of our extensive testing over the past 18 months into a new blog post. AIV is complex, but understanding why can be simple.

https://www.maincoursefilms.com/production/is-apple-immersive-video-really-so-different-why-does-it-matter/

05/20/2026

Excited to see this coverage in . There have been so many misconceptions about this new format and it’s wonderful to show students firsthand the creative, technical and biological reasons that make Apple Immersive Video distinctively different from both traditional and VR filmmaking.

05/18/2026

20 Vision Pros! Super exciting to be screening our first two Apple Immersive Video projects for the Masters cohort as part of our guest session today

03/24/2026

Great to be able to show some of the team at Australia’s national film school AFTRS the work that Main Course Films has been doing in Apple Immersive Video on the URSA Cine Immersive using Blackmagic DaVinci Studio Resolve.

Tom Gleeson, Simon Smith, Mark Ward, Simeon Bryan

03/04/2026

A great article on Medium by Andrew Leitch about the cinematic possibilities with Apple Immersive Video. Thrilled he makes multiple references to our book “Cinematic Immersive For Professionals” Ben Allan Acs Csi Clara Chong

12/02/2025

Thank you for the incredible review of Co-Founders and new book on Apple Immersive Video “Cinematic Immersive For Professionals” out now on Apple Books. Link to review in bio.

11/28/2025

Filming in Apple Immersive Video (AIV) is a combination of the rules that govern traditional filmmaking, VR and real life. The cinematic reality of Apple Immersive has more in common with differences with the scale of the shift in thinking from stage to cinema than with different screen formats.

To read more about AIV: https://books.apple.com/us/book/cinematic-immersive-for-professionals/id6754396227

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Cupertino, CA
95014, 95015

Website

http://www.maincoursefilms.com/

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