Southend Productions

Southend Productions Branded storytelling that helps businesses and agencies win thru streamlined video, stills & motion.

We produce cinematic films that awake emotion and empower brands to stand out.

05/20/2026

🏆 ADDY Award Winner 🏆and continues to make its way through the awards circuit!

05/20/2026

I just discovered the YouTube channel and now I can’t stop thinking about this... 🌲

Why do outdoor and apparel brands seem to nail branded entertainment so effortlessly?

You might say, “it’s Lifestyle!” And sure, that helps. If your brand sells the idea of living outdoors and unplugged, finding great stories is pretty natural. Maybe the brand is even planting the seed: “use our stuff and your life looks like this.”

But honestly? I don’t think lifestyle is the real answer.

It’s VALUE. Not product value. Brand values...and more importantly, whether those values actually match what your audience cares about. 🎯

L.L. Bean cares about an outdoor lifestyle, disconnecting from screens and connecting with each other. Their products are built to last in many different conditions, so why not tell stories and share insights built around the use of those products.

L.L. Bean believes in the outdoors, in durability, in putting down your phone and being present with the people around you. So their content does the same thing.

“Go See” with Jedidiah Jenkins is genuinely fun to watch.

Their how-tos and “Behind the Design” series make you feel like their gear isn’t just nice to have...it’s built for the life you actually want.

And here’s the thing: your brand can do this too, even if you’re not selling hiking boots or flannel shirts. 🙌

The questions worth asking are simple:
• What does your brand actually stand for?
• What does your audience genuinely care about?
• Where do those two things overlap?

That OVERLAP is where great branded entertainment lives.

If you want help finding your overlap, DM me. Let’s figure it out together! 💬

05/18/2026

Chop, chop 🔪

Shots from today’s shoot with Final project coming soon 👀
04/22/2026

Shots from today’s shoot with

Final project coming soon 👀

04/22/2026

This video ran on loop all week at Modex 2026 inside Exotec’s booth. 🔁

What most people didn’t know is that the footage came from a shoot we did inside an active warehouse in Belgium. Real facility. Real system.

Four production units running simultaneously to build a library that could serve every format Exotec needed.

Tradeshow loop. Brand film. Product walkthrough. Webinar. All from the same shoot.

That’s the thing about building a real content ecosystem. Every new use case costs less and hits harder.

Really proud of this one with the Exotec team. 🤝

TradeShow ContentStrategy WarehouseRobotics BrandedContent SouthendFilms Atlanta ProductionLife

03/03/2026

Attention is the new currency, and winning brands earn audience attention. 🎯

How are they doing it?

Instead of adding to the noise or just feeding the algorithm, they’re being strategic about developing branded entertainment with an audience-first mindset...not sales-first (or even brand-first).

Take (https://lnkd.in/ev4Kv2V2)

They’re not interrupting people with ads. They’re publishing stories, how-tos, and inspiration that actual humans choose to watch because it resonates, educates, and entertains.

What’s more valuable to me as a consumer?

Being interrupted mid-scroll with an ad I may (and probably don’t!) care about…?

Or being served a relatable piece of entertainment I choose to watch… and then inevitably subscribe for more?

Ads don’t earn attention.
Ads convert.

But you have to earn attention before you can convert it.

Why this matters: the average person is exposed to 4,000–10,000 ads a day, yet most notice fewer than 100 of them...and most of us remember only a tiny fraction of that. https://lnkd.in/eAsYsrXW

So how do we earn attention in 2026?

🎥 Emotional stories earn attention.
🌍 World-building earns attention.
💡 Values and meaning earn attention.
📘 Education earns attention.
🎬 Entertainment. Earns. Attention.

Give your audience a reason to lean in.
A reason to watch.
A reason to subscribe.

And once you have their attention...and your product or service isn’t crap (don’t sleep on this!)...trust and long-term loyalty aren’t far behind.

How are you earning your audience’s attention?

If you’re not sure where to start or want to build for what’s next, DM me! Let’s talk about it.

If you haven’t yet, check out REI Co-Op Studio’s latest short documentary film: https://lnkd.in/etcr9Fim

02/26/2026

Two days. One location. A whole lot of boxes. A little preview of what we’ve been working on with and — full project moving your way soon.

Client:
Agency:
Director:
Producer:
Production Asst.:
Production Asst.:
Production Asst.: Logan Thompson
Dir. of Photography:
1st Ass. Camera:
Gaffer:
Key Grip: .for.johnny
Best Boy:
Art Director:
Key HMU: .marie.kennedy
Photography:
BTS:

02/23/2026

is a living case study in how to build a brand’s presence through story, entertainment, and value.

If you need even a glimmer of inspiration for what your brand’s YouTube channel should look like in 2026…look 👏🏼 no 👏🏼 further: -> https://lnkd.in/edyhyRaK

This is how it’s done.

If you didn’t know, Huckberry is a retail brand…but they’re clearly selling more than just clothes. That’s obvious the moment you land on their channel.

Over 500 videos.
Not a single ad front and center.
Most of it, especially recently, made purely for your entertainment.

So why does this matter?

I’ve always liked Huckberry’s products. But now? I’m a fan of the brand.

I’m spending hours watching their shows. Engaging with their content. Eager to see what they put out next. I visited their site out of curiosity and I’m not even in the market right now. But when I am, you better believe I’ll be stopping there first.

That’s the difference between selling products and building fans.

Why it should matter to you.

Stop wasting your YouTube with ads and cut-downs of those same ads.

It’s valuable real estate on YouTube (the world’s largest media company). It’s free to use. Free to upload. Free to share.

But you have to be strategic about what you’re filling it with.

Ask yourself:

Are you creating content that the 95% of your audience who isn’t ready to buy yet still wants to lean into, watch, and spend time with?

If not...that’s the opportunity!

DM me. Let’s start a conversation about how to do this for your brand.

02/19/2026

A celebrity chef. Bug-infused cuisine. Live insects. Just one day to capture it all.

When brought us the concept for Orkin Bug Bites, we knew this wasn’t a typical production. Think Hot Ones, but with bugs. Five daring dishes prepared and tasted by and Orkin entomologist Ian, all captured in a single shoot day.

Celebrity talent schedules, specialty food styling with ingredients most kitchens have never seen, and live insects that don’t exactly take direction. That’s when having a real production partner matters most. Not just a crew, but a team that can shape the creative, build the framework, and problem solve when things get unpredictable.

Massive thanks to , , director , DP .ag , and every person who made this day run seamlessly.

When the client says they want to make it a series, you know you did something right.

Full case study linked in bio.

🎬 BrandedStorytelling

7 years.Thats the time between our first brand film with and this most recent film we produced. It’s a testament to jus...
02/17/2026

7 years.

Thats the time between our first brand film with and this most recent film we produced. It’s a testament to just how much we consider what we do a partnership, not an us and them or contractor and subcontractor but a lasting relationship built on trust, communication and continuity.

We can’t wait to share this next chapter at Evans GC

but for now, just some frames.

It’s not just about walls. It’s about what goes inside them.

Executive Producer: .cheuvront
Director:
Creative Director:
Producer:
Production Manager:
1st AD:
Production Coordinator:
DP:
1st AC:
Gaffer:
Key Grip: .b942
Grip/Swing:

Editor/Colorist:

The exact style, look, and feel you’re searching for in product photography? It lives somewhere between your creative in...
01/27/2026

The exact style, look, and feel you’re searching for in product photography? It lives somewhere between your creative instinct and the photographer and creative director who can bring it to life. That’s where we live. That’s what we do. And we specialize in the blurred line between product and lifestyle photography. That moment where your product becomes beautiful because of all the right choices, not simply because it exists.

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Atlanta, GA

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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