Part of a Bigger Plan

Startpagina
Nederland
Amsterdam
Part of a Bigger Plan

Creative Agency Part of a Bigger Plan is an Amsterdam-based creative studio that creates and produces award-winning communications for international clients.

We take pride in crafting concepts and branding that incorporate the disciplines of graphic design, illustration, art and film direction. We have created numerous award-winning campaigns and films for international brands. We work closely with our clients to realize their ideas, transforming intangible concepts into real experiences that share a story. We bring together the right talent and skills

necessary for each project, calling upon the best and brightest to create exclusive campaigns as efficiently as possible. From concept to execution we remain totally focused on making sure everything goes according to plan – your plan. Our projects have won numerous awards, including a Grand Prix at Cannes, 3 D&AD awards (one of which was the coveted Yellow Pencil), The Dutch Design Awards esteemed Golden Eye, which celebrates the industry’s pursuit of excellence and is only awarded to work universally recognized as the ‘best of the best, and several ADCN lamps – on one memorable evening we took home seven. Christian Borstlap founded Part of a Bigger Plan in 2011. He is a critically acclaimed art director, designer, illustrator and film maker. He first made his name as an illustrator at Wallpaper* in the UK. His unique ability to translate complex concepts into engaging stories saw him rise quickly through the ranks at renowned agencies, including FHV/BBDO and KesselsKramer. Christian is a contributor to LVMH’s digital platform NOWNESS.

21/12/2025

Voor de varkens 🐈 /🐖, thx : .postproduction

19/12/2025

For our favorite client in Mongolia, we developed a brand identity for the new coffee brand Maza Coffee. The brand icon is the bear found exclusively in the Mongolian Gobi Desert: the endangered Gobi bear, also known as the Mazaalai. Brand strategy by thank you .mn

26/11/2025

Healthy 🍅 for everyone and everything 🍏.nl .s.ferrari 🪈 Mark Alban Lotz

21/11/2025

Campaigning for .nl becoming quite a crowd with , , , .co PAN Nederland (Physicians Association for Nutrition The Netherlands), VELT .eu .eu .nl and

20/11/2025

a new movement, a new camapign. Groengezond consists all kinds of charities, citizens, farmers, entrepreneurs, doctors, shops and their customers, growers and chefs. They want to make food from a healthy food system the most normal thing in the world again. .nl: Meike Rijksen Yanna Hoek
Campaign/concept/ex*****on: Part of a Bigger Plan PR/event: video: Part of a Bigger Plan animation partners: .s.ferrari sound:

03/09/2025

making-of-a-making studio .scholten

26/08/2025

Mind mapping in the metro for , art museum about migration

30/06/2025

A custom-designed doormat created for , art museum about migration.

13/05/2025

The Ride. For Fenix in Rotterdam, we designed a metrostation wall installation. is a new art museum about migration and Will open its doors this Thursday.

21/11/2024

After several years of planning, building and dreaming, the countdown has officially begun ⏱️ opens its doors on Friday May 16 👇.

17/11/2024

Enlighten your room with these Hellfire Potpourri 🔥 print cushions. Available at the museum shop. Exhibition ‘Truly Wicked’ shows how evil was depicted between 1450 and 1650 and how the moral dilemmas of the time are still relevant today.

15/11/2024

An inferno potpourri on the museum walls. . ‘Truly Wicked’ shows how evil was depicted between 1450 and 1650 and how the moral dilemmas of the time, are still relevant today. studio_otw

Adres

Keizersgracht 448 - A
Amsterdam
1016GD

Website

http://www.partofabiggerplan.com/

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Our Story

Amsterdam-based Part of a Bigger Plan offers advertising, concept development, digital communication, and art direction. We also design products, exhibitions, web experiences, video installations, books, print work, packaging, illustration, and we can pull together a pretty good Ottolenghi courgette pappardelle for lunch in a pinch too.

Our approach has worked for Louis Vuitton, Herman Miller, and Amsterdam’s Rijksmuseum. We’re the proud owners of 8 D&AD pencils, a Grand prix Cannes, a grand Prix ADCN, many ADCN lamps, and we were proclaimed Best of Dutch Design (all categories). Our work has been exhibited in the Musée des Arts Decoratifs, the Louvre, The Metropolitan Museum in New York, The Amsterdam Rijksmuseum, and the Walker Art Center in Minneapolis.