07/07/2026
You know what I hear a lottttt of the time?
“My views have dropped.”
“I’m not getting loads of followers.”
“I don’t think my content is working.”
But then the same person tells me they’ve been booked for weeks, people keep mentioning they’ve seen them on Instagram, enquiries are coming in and the biggie….they’ve had someone say, “I feel like I already know you.”
That’s proof that your social media is working! 👏🏻
We’ve become so obsessed with vanity metrics that we’ve forgotten what social media is actually there to do. It’s there to make people remember you, trust you and think of you when they need what you offer.
Some of the biggest wins don’t show up on your insights 👀
They’re the conversations you’re not part of. The recommendations happening behind your back. The people quietly watching for months before they enquire.
Social media isn’t a magic cure and it isn’t the whole strategy either. It should support everything else you’re doing in your business, not carry it on its own.
And if you’ve only been posting consistently for a few weeks, give it time. Most businesses don’t see the real impact overnight. You’re usually looking at 3–6 months of showing up consistently before things really start to snowball 🤔
Keep going. Someone is probably watching your content today who won’t contact you until October… and that’s completely normal🫶🏻